At first glance Eterna and Porsche Design watches have very little in common outside of being both Swiss made. Founded in Grenchen, Switzerland in 1856, Eterna is heralded for introducing a ball-bearing mounted rotor system in its automatic timepieces in 1948. The system reduced friction and resistance in the weight of the watch that wound the mainspring inside. It also increased the accuracy of the watch as well and catapulted the brand’s presence in the horological industry as many other watchmakers started to use the Eterna inner mechanism movements in their timepieces.
Eterna soon adopted the five ball bearing design as its corporate logo and the design soon appeared on the dials of the brand’s timepieces. Eterna reached another milestone in the 1960’s with the introduction of the Eterna Matic 3000 Dato automatic men’s watch and the women’s Sahida automatic watch. Both models with 4mm thick case were the thinnest watches featuring automatic movements.
After being sold several times during the 1980’s and 1990’s, Eterna was sold to Porsche Design in 1999 and now produces watches under their signature brand and Porsche Design label as well. The acquisition reaffirmed the brand’s presence in the horological industry with the 2007 introduction of the Eterna Matic, highlighting a new and updated ball bearing mechanism inside along with 2009 debut of the Madison Eight Days men’s watch, which featured the Spherodrive 8-day power reserve mechanism.
The two brands are prominently featured in this week’s Eterna & Porsche Design Finds at TheWatchery.com. Many of the two brand’s top watches for men and women are featured in the promotion, including models from the Eterna Madison, Kon Tiki, Artena, Adventic and Avant –Garde collections along with styles from the Porsche Design Flat 6 and Worldtimer series.
The Eterna Adventic Automatic men’s watch is an exceptional choice. This classically elegant traditional men’s timepiece features the perfectly round case in brushed and polished premium grade stainless steel is presented on a handsome black alligator strap with a convenient push-button deployment clasp. An exhibition case back lets you view the intricate Swiss-made automatic movement inside.
The silver colored dial with a textured center background features small-second and 24-hour subdials, polished silver-tone sword hands and black Roman numeral hour markers in graduated sizes. A window at the 6 o’clock hour reveals the automatic date calendar.
Features include a scratch-resistant sapphire crystal above the dial and water-resistance to 50 meters or 165 feet. Eterna Adventic Automatic men’s watch is 44mm in diameter and 13mm thick.
The Eterna Contessa women’s watch makes a dazzling statement in lustrous stainless steel and diamonds. The elongated rectangular case in highly polished stainless steel is presented on a genuine black alligator strap. A diamond accent on the fluted crown adds distinction.
Shimmering round-cut diamonds pave-set to perfection cast a magical glow on the top and bottom on the lustrous bezel in polished stainless steel. The iridescent Mother-of-Pearl dial shines with silver colored sword hands and raised baton hour markers.
Features include a scratch resistant sapphire crystal above the dial and water-resistance to 50 meters or 165 feet. Premium Swiss-made quartz movement inside assures you of precise time-keeping accuracy. Eterna Contessa women’s watch is 33mm wide and 7mm thick.
Ultra-precise and highly accurate, the Porsche Design World Timer automatic men’s watch features precision Eterna Valgranges movement inside and pace-setting design. The ultra-bold black titanium case is extremely lightweight and exceptionally comfortable. The high-performance black rubber strap adds to the rugged, masculine design and has a convenient push-button clasp.
The stationary bezel surrounds the legible black dial with a world time zone window at the 9 o’clock hour, a world location indicator at the 3 o’clock hour, luminous hands and hour markers. A second crown at the 2 o’clock hour operates the world time zone indicator.
Features include a 45-hour power reserve, scratch resistant sapphire crystal and water-resistance to 100 meters or 330 feet. Porsche Design Worldtimer men’s watch is 45mm in diameter and 16mm thick.
The Porsche Design chronograph is a sleek and stylish choice for today’ woman. This striking women’s watch has a round contoured case and matching horizontal link bracelet in brushed, premium grade stainless steel. Bracelet has a push-button clasp for added convenience.
The stationary tachymeter bezel with screened markers surrounds the white dial with three sub-dials, luminous hands and hour markers. Features include an automatic date window at the 4 o’clock hour, 1/10th of a second, small second and 30-minute registers.
Quality Swiss-made quartz movement inside provides you with the utmost time-keeping accuracy. Additional features include a scratch resistant sapphire crystal above the dial along with a screw-down crown and case back for water-resistance to 100 meters or 330 feet. Porsche Design women’s chronograph is 34mm in diameter and 11mm thick.
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