watchesThe company was founded in 1860 by Louis-Ulysse Chopard at the age of 24. Since the riotous South by Southwest film and music festival is getting underway in Austin this weekend, cinephiles and culture mavens alike are heading down to Texas. But for the rest of us who cannot make a run for the border, some small compensation might be found in owning a little piece of film history: among The Watchery’s new arrivals are some fantastic, discounted Chopard watches.

The partnership between Chopard and the Cannes Film Festival started in 1998 when the team of Chopard master craftsmen redesigned the film festival’s award – The Golden Palm award. The Palme d’Or redesigned by Chopard was unveiled on May 24, 1998. Chopard has served as official partner of the Festival, and each year it creates new models and events to celebrate movies: jewelry sets for the legendary “mounting the steps” ritual, parties to honor films, and of course the Palme d’Or. Since 2001, the Chopard Trophy is awarded by a jury of professionals honoring two film “revelations.” This prize is awarded during the festival to two young actors as Male and Female Revelation of the Year.

Although it’s certainly no revelation to us, consider this Women’s Happy sport watch with diamond pave dial and genuine yellow crocodile leather strap. Count on Chopard for chic and stylish luxury watches, available for unbeatable prices at!


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