As we have previously mentioned, The Watchery offers a tremendous selection of brand name luxury watches, including (but not limited to) IWC, PArmigiani, Chopard, Ebel, and Baume & Mercier. However, one of the most popular (if not the most popular) has always been the timepieces created by the Concord Watch company.

Though the Concord Watch Company was started back in 1908, they didn’t become the world-wide watch-power they are today until after the first World War. Perhaps not coincidentally, this was about the same time that the pocket watch began to go out of style, instead being replaced by the wrist watch, which was used by soldiers in combat.

Whatever the reason, the conclusion of World War I was the time period in which Concord watches began to take off. While their quality was always sublime, Concord was now being recognized for some of the eye-catching gems found in their pieces, such as sapphires, rubies, emeralds, and of course, diamonds.

To this day, the Concord Watch company is celebrated for their careful selection of diamonds. In fact, each diamond selected is specifically chosen for its connection to the timepiece it is intended to be used for.

We are not suggesting that any Concord watch is far-and-beyond better than the timepieces made by Chopard, Ebel or Baume & Mercier. We are suggesting, however, that if you are looking for an elegant luxury timepiece that will feature precious stones, there is no choice that can top Concord.