Indianapolis, Indiana is the place to be this weekend for racing fans as the 100th running of the Indianapolis 500 takes place on Sunday. Over 300,000 individuals are expected to attend the Memorial Day Weekend event, which happens to be the largest attended sporting event in America.

It’s no wonder this NASCAR competition is so popular. Auto racing is one the most widely attended spectator sports in America and also throughout the globe with Formula 1 and Grand Prix competitions taking place in Europe, the Middle East and Asia.
High-speed racing competitions, along with the fast-paced cars driven in these events and their drivers have served as the inspiration for many fashion trends for numerous decades…from lightweight windproof jackets and driver shoes to shield sunglasses and chronograph watches.
Several prestigious watchmakers have even paid homage to legendary racing competitions with collections named in their honor, including the Rolex Daytona, Chopard Mille Miglia and TAG Heuer Indy 500.
Another watchmaker MOMO Design has deep roots in auto racing. The brand was founded in 1964 by Italian race car driver Gianpiero Moretti and originally produced premium accessories for luxury cars, including steering wheels, gear shift knobs and alloy wheels.

MOMO Design extended its product line-up in the late 1980’s to include racing inspired watches featuring such innovative details as lightweight titanium cases and carbon fiber dials. The brand today remains a leading maker of high-performance wristwatches with modern, cutting-edge design and premium craftsmanship.
You’ll find an impressive assortment of MOMO Design watches at luxury retailer TheWatchery.com with our Gear Up For Summer With MOMO Design promotion taking place this week.
Adventurous, high-performance watches for men and women are featured in the promotion, including styles from the popular Evo, Diver Master, Diver Pro, Mirage and Highway series.
The MOMO Design Limited Edition EVO mechanical men’s watch is great choice. This strapping and masculine Italian-made men’s watch features the amply proportioned case in black ion-plated stainless steel and an attractive brown suede leather strap.
The stationary stainless steel bezel with decorative screw accents surrounds the striking gray dial with a semi-skeleton window, small-seconds sub-dial, sword hands and baton markers. The exhibition skeleton case back lets you see the intricate Swiss-made mechanical movement inside.

Features include a scratch-resistant sapphire crystal above the dial and water-resistance to 50 meters. Mechanical watch is 45mm in diameter and 12mm thick.
The MOMO Design Diver Pro women’s chronograph is an ideal watch for summer with water-resistance to 100 meters or 330 feet. The attractive 38mm diameter case in satin finished stainless steel is presented on a white silicone strap with a satiny blue fabric center.
The stationary stainless steel bezel encircles the blue dial with a white outer dial, three sub-dials, luminous sword hands and dot hour markers. Features include a date window, small-second, 60-minute and 24-hour registers. Additional features include precise quartz movement inside for time-keeping accuracy.
Put your wrist on the fast track with the MOMO Design Highway chronograph for men. This adventurous, dynamic wristwatch features the round black ion-plated stainless steel case and matching black silicone strap with a lime green racing strap down the center and a deployment clasp buckle.
The stationary black aluminum bezel with green stripe accents encircles the dial with two sub-dials, a metallic black background on one side and a carbon fiber background on the other, luminous hands and hour markers.
Features include a date calendar, small-second and 60-minute registers. Quality quartz movement inside provides precise accuracy. Chronograph is 47mm in diameter and 11mm thick and is water-resistance to 50 meters.
Complimentary shipping and returns are included on all domestic purchases within the continental United States at TheWatchery.com.