High-Tech Rado Time

In the world of fashion and horology, numerous watchmakers have held claims of starting a fashion or a trend. For example, the popularity of large oversized wristwatches and chronographs is greatly attributed to designer Michael Kors introduction of oversized women’s timepieces and chronographs in the late 2000’s.

Yet,  TechnoMarine was one of the very first watchmakers to introduce women’s chronographs and  oversized timepieces almost a decade earlier in 2000.

RADO-R21892402
Rado DiaStar

The J12 Ceramic watch introduced by renowned French fashion house Chanel in 2000  started the ceramic fashion watch trend, which continues to remain popular sixteen years later. Chanel however was not the first watchmaker to utilize ceramic in its watch cases and bracelet. Since 1986, Rado watches have been featuring high-tech ceramic material in their men’s and women’s watches.

Founded in 1917 in Lengnau, Switzerland as the Schlup & Co. Watch Factory, the brand originally produced watch movements for other watchmakers. In the 1950’s the company began to produce and sell their own watches under the Rado name.

In 1960 Rado introduced the DiaStar, the world’s first scratchproof watch featuring a blend of sapphire crystal and hard metal on the case and bracelet. The Rado Integral introduced in 1986, revolutionized the industry becoming the first watch to feature a high-ceramic bracelet.

The brand’s Sintra watch introduced in 1993 was the first timepiece to feature cermet, a titanium and ceramic material, while in 1998 Rado introduced the Ceramica collection, featuring cases and bracelets crafted in high-tech ceramic and featuring metallic colored finishes without the use of metal.

In addition to introducing ceramic material timepieces, Rado has also been in instrumental in the development of using tungsten carbide and titanium carbide watches in their collection.

RADO-R15610162
Rado D-Star Automatic

You’ll find many innovative Rado Watches for men and women at luxury retailer TheWatchery.com, including styles from the brand’s updated DiaStar, Sintra, R5.5 , D-Star,  True and HyperChrome collections.

The Rado D-Star Automatic watch is a real stand-out. Impressive in design, this 40mm diameter, 11mm thick unisex black ceramic watch is ideal for both men and women. The lustrous, high-tech black ceramic case and matching triple-link bracelet are durable, scratch-resistant and hypoallergenic.

The highly attractive textured black dial shines with gold- tone outlined luminous hands and hour markers. A window at the 3 o’clock hour reveals the automatic date calendar. The premium Swiss-made automatic movement inside will never require a new battery.

Additional features include a double locking butterfly clasp on the bracelet, scratch resistant sapphire crystal above the dial along with water-resistance to 100 meters or 330 feet.

Complimentary delivery and returns are included on all domestic watch purchases within the continental United States at TheWatchery.com.

Leave a Reply