In The Winner’s Circle With TAG Heuer

With watch series named Aquaracer, Formula 1, Carrera, Monza and Monaco it is easy to see why TAG Heuer is the go-to watch brand in the world of auto racing. For generations, the brand has been closely identified with the high speed dynamics of the virile fast-paced sport.

Many may attribute the brand’s racing legacy to the time when actor Steve McQueen, who wore a Monaco chronograph on his wrist in the motion picture “Le Mans,” which catapulted the original Heuer brand to worldwide prominence and notoriety in 1970.

However Edouard Heuer, the brand’s founder, received a patent in 1911 for his Time of Trip dashboard chronograph, which was used in automobiles and aircrafts to measure the time and duration of a trip.

By 1958 with the Monte Carlo 12-Hour Stopwatch, the Super Autavia full chronograph, the Sebring 60-minute, split-second timer and the Auto Rallye 60-minute stop watch, the Heuer brand was the leading producer of stopwatches and timing equipment.CAH1210.BA0862

Heuer was also the top watch choice for automobile racers and enthusiasts. The brand  issued special versions of its chronographs for the Formula 1 and Indianapolis 500 competitions during the 1960’s.

In 1971, automaker Ferrari chose Heuer as the official timekeeper of Team Ferrari and Heuer watches were worn by illustrios drivers on the Ferrari team.

In 1985, the Heuer brand was acquired by Techniques d’Avant Garde, manufacturers of the ceramic turbochargers for Formula 1 cars.

The newly formulated company TAG Heuer soon introduced the Formula 1 racing inspired watch collection featuring cases made of the ceramic material used in the turbochargers.

A new, updated version of the Formula 1  is featured in TAG Heuer’s collection today, as are other racing inspired timepieces from the Carrera, Monaco and Monza collections. You’ll find many high-speed TAG Heuer watches at luxury retailer The Watchery, including the Formula 1 Men’s chronograph in stainless steel and ceramic.

This high-performance men’s watch has a strapping 41mm diameter stainless steel case, presented on an attractive triple link bracelet in stainless steel and lustrous black ceramic. The unidirectional rotating bezel with a black ceramic top ring encircles the black chronograph dial with two subdials, an automatic date calendar, luminous hands and hour markers.

Features include premium Swiss-made quartz movement inside and water-resistance to 200 meters.

Complementary delivery is included on all domestic watch purchases at The Watchery.

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