Life In The Daytona 500 Fast Lane

Daytona, FL is the place to be this week for followers and fans of NASCAR Racing as the Daytona 500 Race takes place this Sunday at 1:00 pm EST. The legendary race, which celebrates its fifty-six anniversary this year is considered one of the most prestigious and important races of the NASCAR racing season.

The Daytona 500 not only kicks off the annual NASCAR racing season, it also happens to carry the largest purse as well. What’s more the race is one of the most watched auto racing events and for that matter sports events airing on television. Last year 13.7 million viewers tuned in to watch the Daytona 500, nearly twice the number viewers who tuned into the NBA All Star Game a week earlier.

NASCAR racing stars Dale Earnhardt Jr., Jeff Gordon, Jimmy Johnson, Kevin Harvick, Joey Logano and Brad Keselowski are all participating in Sunday’s big race. Both Earnhardt Jr. and Gordon are currently the odds-on-favorites to ride into first place at the conclusion of the race Sunday night.INVICTA-14412

Your wrist is certain to take first place wearing one of the high-speed racing watches featured in the Life In The Fast Lane Watch Event at luxury retailer Over 240 racing-inspired men’s and women’s timepieces are featured in the week-long event, including popular models from Invicta, Eterna, TAG Heuer, Breitling, Gucci, Bell & Ross, U-Boat, Bedat & Co., Corum, Luminox, Perrelet, Accutron by Bulova, Maurice Lacroix, MOMO Design, Raymond Weil and Techo Marine.

The Invicta Jason Taylor Subaqua chronograph is a winning choice. This outstanding men’s watch offers dynamic good looks matched to exemplary quality and design. The robust black ion-plated stainless steel case  is presented on a matching black ion-plated stainless steel bracelet with a butterfly deployment clasp.

The unidirectional rotating bezel in black ion-plated steel with raised markers surrounds the carbon fiber dial with a tachymeter outer dial, three subdials, luminous hands and hour markers. Features include automatic day and date windows, 1/10th of second, 60-second and 12 hour registers.

A locking screw-down crown and caseback provide water-resistance to 500 meters or 1,650 feet. Chronograph is 50mm in diameter, 21mm thick and features Swiss-made quartz movement for precise time-keeping accuracy.

Complementary shipping and delivery are included on all domestic US purchases at

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