Longines Watches founded in 1832 in Saint-Imier, Switzerland holds the honor of being one of the oldest Swiss watchmakers in the world. It also holds the distinction of being the one watch brand with the oldest registered trademark…its winged hourglass emblem.
In the early 1920’s Longines developed navigational watches for the International Aeronautical Federation used by aviation pioneers of the era and soon incorporated wings into their brand emblem, which still remains today. In addition, both pilots Charles Lindbergh and Amelia Earhart wore Longines watches during their transatlantic flights in the 1920’s.
Lindbergh in fact was instrumental in the development of the Longines Hour Angle watch, which was designed to help pilots navigate both longitude and latitude when flying. Longines also released its first in-house self-winding watches and patented fly-back chronographs during this era.
The brand is also highly associated with sports and athletics. In 1896, Longines provided timers used during the first modern Olympics. It is also highly associated with equestrian sports and currently serves as the official timekeeper of the Triple Crown in the US, as well as the Royal Ascot Race Course in Ascot, England.
Longines has also been the official timekeeper of the French Open tennis competition since 2007 and has been the timekeeper of the Tours de France for the past thirty-one years.
Many of the brand’s prestigious timepieces are highlighted this week at TheWatchery.com during the site’s Longines Time Classics Event. Prominent timepieces for men and women are featured in the promotion including styles from the Dolce Vita, Heritage, Prima Luna, La Grande Classique and Column Wheel collections.
The Longines Dolce Vita men’s watch offers a highly distinguished profile in stainless steel and 18K rose gold. The elongated rectangular shaped case in polished premium grade stainless steel is presented on the handsome multi-link bracelet in polished stainless steel with 18K rose gold accent links. The 18K rose gold octagonal shaped crown adds to the stylish design.
The stationary, highly polished 18K rose gold bezel frames the striking silver guilloche dial with metallic blue sword hands and black Roman numeral hour markers. A small-seconds subdial above the 6 o’clock hour adds distinction.
Features include a scratch resistant sapphire crystal above the dial and quality quartz movement inside. Dolce Vita men’s watch is 26mm wide, 7mm thick and is water-resistant to 30 meters or 100 feet.
The Longines Dolce Vita Diamond women’s watch offers a dazzling profile for today’s woman. Beset with brilliance and allure, this breathtaking women’s watch features twenty-eight shimmering round-cut diamonds pave-set to perfection on two sides of the lustrous stainless steel bezel.
The slim, slender rectangular shaped case in premium grade stainless steel is polished to a mirror-bright glow. The matching multi-link bracelet in polished steel adds to the lustrous appeal. The light blue colored Mother-of-Pearl dial glistens with polished silver colored sword hands and inlaid diamond hour markers.
Features include a scratch resistant sapphire crystal above the dial and water-resistance to 30 meters. Dolce Vita women’s watch is 16mm wide, 5mm thick and has quality Swiss-made quartz movement inside.
The Longines Heritage GMT Automatic men’s watch captures the spirit and precision of the brand’s early models of yesteryear with a perfectly round case and square-shaped extension lugs in polished, premium grade stainless steel. The elongated onion-shaped crown with decorative fluted detail adds to the timeless design. A genuine black alligator strap completes the look.
The perfectly round stationary bezel with fluted detail surrounds the black dial with luminous pie-cutter hands, an arrow shaped GMT hand, along with luminous 12/24 Arabic numeral hour markers. Features include a scratch resistant sapphire crystal above the dial and water-resistance to 30 meters. Longines Heritage GMT men’s watch is 41mm in diameter and 16mm thick.
Distinctively feminine and unmistakably glamorous, the Longines Prima Luna watch is expressly made for women. This breathtaking Swiss-made timepiece features the graceful, highly polished stainless steel case presented on an intricate multi-link bracelet in polished steel with a convenient push-button butterfly clasp.
Twenty-eight brilliant round-cut diamonds weave intrigue on the perfectly round bezel in polished stainless steel. The iridescent Mother-of-Pearl dial shines with twelve sparkling inlaid diamond hour markers and blue sword hands.
Features include precise Swiss-made quartz movement inside and a scratch resistant sapphire above the dial. Longines Prima Luna women’s watch is 23mm in diameter, 6mm thick and is water-resistant to 30 meters.
Complimentary shipping and returns are included on all domestic watch purchases within the continental United States at TheWatchery.com.