When it comes to setting the standards for time-honored elegance and design, prestigious Swiss watchmaker Maurice Lacroix has been producing classically elegant timepieces of distinction for men and women since the brand was founded in 1980.

Although the brand is a mere 36 years old, Maurice Lacroix is revered and highly regarded throughout the globe by watch collectors and aficionados alike for their bespoke-quality automatic, mechanical and quartz timepieces featuring premium Swiss craftsmanship and design, along with traditional elements and influence.

From the contoured silhouettes of the slim and slender cases in 18K gold, presented on genuine alligator straps to the vintage-inspired dials and exhibition skeleton case backs on many mechanical and automatic styles, Maurice Lacroix adheres to the  classic time-keeping designs and concepts of yesteryear.

Many of the brand’s timeless traditional timepieces for men and women are showcased this week at TheWatchery.com during our Maurice Lacroix Time Classics Event. Over 40 popular Maurice Lacroix styles are featured in the promotion, including highly sought-after styles from the Les Classiques, Masterpiece, Pontos and Miros collections.

The Les Classiques automatic men’s and women’s watches in 18K gold recall the grandeur of timepieces from the 1930’s and 1940’s. Both men’s and women’s watches from this era were crafted in 18K gold and featured either mechanical or automatic movements inside, along with genuine exotic skin straps. The case sizes were considerably smaller by today’s standards in both diameter and thickness.

The Les Classiques Automatic men’s watch features the 37mm diameter, 9mm thick case in 18K yellow gold, highly polished to a lustrous glow.  The handsome black alligator strap with an 18K yellow gold buckle adds to the distinguished good looks. The attractive black dial features yellow gold-tone sword hands, baton hour markers and a date calendar above the 6 o’clock hour.

The more diminutive Les Classiques Automatic women’s watch in 18K rose gold is filled with heirloom charm. The lustrous, highly polished 18K rose gold case is presented on a brown alligator strap with a matching 18K rose gold buckle. The stationary bezel encircles the silver-colored dial with a date calendar at the 6 o’clock hour, rose gold tone sword hands and slender triangular shaped hour markers. Women’s automatic watch is 29mm in diameter and 8mm thick.

Both Maurice Lacroix Les Classiques watches have skeleton case backs that let you see the intricate automatic movements inside. Each features a scratch-resistant sapphire crystal above the dial and water-resistance to 30 meters.

The Maurice Lacroix Pontos automatic men’s watch has a retro look and feel with its elongated, rectangular-shaped case in polished 18K white gold and striking black alligator strap, featuring a deployment clasp buckle.  The raised stationary bezel frames the silver-colored dial with baton hands and hour markers, along with a power reserve window between the 6 and 9 o’clock hours.

An exhibition skeleton case back lets you view the automatic movement inside. Features include a scratch-resistant sapphire crystal above the dial and water-resistance to 50 meters. Pontos watch 32mm wide and 12mm thick.

The Maurice Lacroix Miros Diamond women’s watch recalls the splendor or women’s dress watches from the 1960’s and 1970’s with a graceful round case in premium-grade stainless steel, presented on a matching triple-link bracelet in polished stainless steel.

Sixty shimmering round-cut diamonds, pave-set to glowing perfection create a dramatic focal point on the perfectly round bezel. The dramatic black dial shines with luminous baton hands, Arabic numeral and baton hour markers.

Features include an automatic date calendar and sapphire crystal above the dial. Premium Swiss-made quartz movement inside provides precise time-keeping accuracy. Miros watch is 32mm in diameter, 8mm thick and is water-resistant to 100 meters.

Complimentary shipping and returns are included on all domestic purchases within the continental United States at TheWatchery.com.