Private Label brands are a popular and economical choice whether you’re shopping at your local market or retailer. Both private label fashion and consumer items offer many of the same qualities as the higher priced named-brand items, but are usually considerably more affordable. Interestingly many private label items are produced for many merchants by the same popular brand-name producers.
In the world of horology, several prestigious watchmakers: Rolex, Zenith, Baume & Mercier, Roger DuBuis and Maurice Lacroix got their start as private label watch brands, producing fine timepieces under the names of prestigious jewelers, merchants and companies.
Rolex was originally conceived in 1905 as a private-label distributor in London, England as an importer of premium Swiss-made watch movements that they housed in luxury cases and sold to high-end jewelers in the region. Both Zenith and Roger DuBuis produced fine timepieces for other prominent brands, including Tiffany, Cartier and Patek Philippe prior to venturing out on their own.
In 1975 Maurice Lacroix started as an in-house private label producer of fine timepieces with facilities in Switzerland for its parent company Desco. In five short years, the brand’s premium-crafted timepieces were in such demand that Desco ceased the production of the third party models and created the Maurice Lacroix brand.
The Maurice Lacroix brand stands as one of the most prominent Swiss watchmakers in the world today, respected and revered for their bespoke quality automatic, mechanical and quartz timepieces for men and women.
The Watchery.com is an authorized reseller of Maurice Lacroix wristwatches and many of the brand’s top styles are available on the our site, including highly sought-after models from the Masterpiece, Pontos, Les Classiques, Fiaba and Miros collections.
The Maurice Lacroix Masterpiece World-Time Automatic GMT watch is a triumph in time-keeping excellence. This expertly crafted men’s wristwatch features the round contoured case in premium grade stainless steel in a satiny brushed finish. An exhibition skeleton case back lets you view the intricate Swiss-made automatic movement inside. The handsome black crocodile strap has a deployment clasp closure for added security and convenience.
The stationary bezel surrounds the multi-layered silver-colored dial with 24 global cities listed on the outer dial, sapphire blue sword hands, a gold-tone sword GMT hand, 12/24 hour Roman and Arabic numeral hour markers, an AM/PM sub-dial at the 9 o’clock hour and a date window above the 6 o’clock hour.
Features include a scratch resistant sapphire crystal above the dial and water-resistance to 50 meters or 165 feet. The Maurice Lacroix Masterpiece World-Time Automatic GMT men’s watch is 42mm in diameter and 13mm thick.
The Maurice Lacroix Miros Diamond Chronograph adds a looks a confident glamour. This alluring and fashion forward women’s watch features the generously sized case and matching triple-link bracelet in brushed and polished premium grade stainless steel.
A dazzling array of forty-eight shimmering round-cut diamonds dramatically adorns the perfectly round bezel. The metallic silver-colored dial shines with three sub-dials, luminous silver-tone hands and raised silver-tone baton hour markers.
Features include 1/10th of a second, small-second and 30-minute countdown timers. Premium Swiss-made quartz movement inside provides precise time-keeping accuracy. Additional features include a scratch resistant sapphire crystal above the dial, along with a locking screw-down crown and case back for water-resistance to 100 meters or 330 feet. The Maurice Lacroix Miros Diamond Chronograph is 38mm in diameter and 10mm thick.
Highly distinguished and ideal for the discerning man, the Maurice Lacroix Pontos Automatic men’s watch strikes a classically elegant note. The elongated rectangular shaped case in premium grade stainless steel is highly polished to a mirror-bright glow. The handsome black alligator strap has a convenient deployment clasp closure.
Decorative swirled fluted detail on the polished steel crown adds to the timeless design. An exhibition skeleton case back lets you see the automatic movement inside.
The metallic silver colored dial features a day-of-the-week window below the 12 o’clock hour, an automatic date window above the 6 o’clock hour, luminous silver-tone baton hands and hour markers.
Features include a scratch resistant sapphire crystal above the dial and water-resistance to 50 meters or 165 feet. The Maurice Lacroix Pontos Automatic men’s watch is 35mm wide and 12mm thick.
Beset with brilliance, the Maurice Lacroix Fiaba Diamond watch is pure enchantment on the wrist. This dazzling women’s timepiece features the ultra-chic and slender rectangular shaped case in premium grade stainless steel, highly polished to a lustrous patina. The matching triple-link bracelet in polished steel adds to the lustrous appeal.
Fifty-eight round-cut diamonds, pave-set to glowing perfection dramatically adorns the two sides of the outer bezel. The polished onion shaped stainless steel crown is enhanced with decorative swirl design fluted detail. The silver guilloche dial shines with sapphire blue sword hands and raised black Roman numeral hour markers.
Features include premium Swiss-made quartz movement inside, a scratch resistant sapphire crystal above the dial and water-resistance to 50 meters or 165 feet. The Maurice Lacroix Fiaba Diamond women’s watch is 21mm wide and 8mm thick.
Complimentary shipping and returns are included on all domestic watch purchases within the continental United States at TheWatchery.com.
Maurice Lacroix image courtesy of Wiki Commons