Precision is generally the first thing one judges when choosing a new watch. A brand with a well established reputation of using great materials and solid engineering is the difference between a great watch and mediocrity. After that it all comes down to design and style.
The large faces that are typical of Panerai watches and of many other mainstays of the watch industry were simply not the norm in 1860 when Panerai was founded. With a bigger face models like the Panerai Ferrari are now able to incorporate chronograph dials and many other facets that had not been tried prior to the larger watch faces.
These watches have a great balance of classy style and sporty casualness that is rare in the watch world, which is usually focused on one or the other. The watches can easily match up with an elegant three piece suit or a t-shirt and jeans. Of course the extra branding boost of being associated with Ferrari makes these watches a favorite of luxury cars as well as luxury watches.
The Panerai Ferrari is easily one of the most versatile and sought after watches on the market right now. The whole line manages to appeal across the board to nearly anyone who considers them.