Generation X is getting older. They are heading in their thirties and and forties and they are now at the age where they have a bit more spending cash and they need somewhere to spend it. And so, luxury watch companies are catching up with them, giving them new and cool designs that fit their edgy personalities.
Classics are still cool, like Parmigiani and other elegant brands for the business type who want a great watch for work and after hours. And a lot of designs now are becoming a bit more complicated, with see through cases that let you see the mechanics of the watch, as well as moon tide and various time zones. Generation X likes to have all their information in one place.
The rise of digital luxury watches is being seen as well, to match with the want of new technologies that come out every year. What’s cooler than a techie watch for the generation who loves their electronics?
Advertising is also aiming for this generation, with more relevant celebrities wearing their timepieces and giving live twitter updates of these big stars wearing their pieces and going to events.
Generation X is definitely picking up up on the luxury watch trend, in their own unique way, of course!