Maurice Lacroix may sound like a French watch brand, but it is actually among the top watch manufacturers in Switzerland – no mean feat considering that country’s high reputation for watchmaking.
The company can trace its roots back all the way to 1889 in the Desco von Schulthess (Desco) company, which had roots in the silk trade but begun an interest in luxury watches. In 1961 Desco acquired an assembly facility named Tiara, interestingly enough, and there it produced private label watches for third parties. In 1975, Desco started marketing watches under the brand name Maurice Lacroix. Like other Swiss watch brands, including Rolex and Omega, Maurice Lacroix does not correspond to any one individual. But it sounds very distinct and sophisticated.
By 1980, Maurice Lacroix had become so successful that the facility in Saignelégier ceased production for third parties. During the 1990s, the brand experienced a tremendous growth phase with the launch of their high end ‘Les Mécaniques’ line, later renamed the Masterpiece’ collection.
Every Maurice Lacroix Men’s Masterpiece Watch with mechanical retrograde silver dial face and black genuine alligator leather strap is brand new, never worn, with original factory parts and 100% authentic guaranteed. We are also very proud to offer FREE shipping for certain models of Maurice Lacroix men’s and women’s watches. With great deals on this model, and many other top brands of luxury watches, there is no reason not to check out our entire catalog at TheWatchery.com today!