In the past few years, there has been a lot of talk about so-called ‘heritage brands’ within the luxury sector. These are brands which are decades, if not centuries, old, with years of experience in providing customers with quality products.
One such brand which has succeeded in keeping itself relevant, by embracing digital media, is Burberry. Founded in Basingstoke, England in 1856 by Thomas Burberry, the luxury fashion house first became a household name for its trench-coat designed for WWI soldiers. Following the war, civilians adopted the garment as a means of protecting themselves against inclement weather. In recent years, Burberry has used digital media to its advantage, mesmerizing its customers with a 3D advertising campaign and staying relevant by employing film stars and music icons to appear in their advertising images.
Keen to get your hands on your own little piece of this globally renowned brand? This luxury watch is the perfect place to start. The BU1207-SD from Burberry fuses this brand’s tradition of quality craftsmanship with its contemporary design. Featuring a black genuine leather strap adorned in reptile print, as well as Swiss-made automatic quartz movement, this is a watch that bespeaks elegance and quality. Reduced by 54% from its recommended retailing price, don’t miss out on this women’s watch on sale for just $318.50!