The hardest thing about buying a luxury timepiece is ensuring that it is in all actuality a luxury timepiece. Truly, it doesn’t matter if we’re talking Rolex, Chopard, Ebel, even Swatch for Kids… there is perhaps no product in the history of consumers that has more fake replicas than the watch business.

The internet, meanwhile, has been around long enough that we’re all well aware of the benefits to shopping online. But when it comes to something that has a strong history of being replicated and faked, online shoppers have a right to be cautious.

That’s why The Watchery takes such pride in all of their watches being 100% new. These authentic timepieces all have serial numbers, one of the biggest identifiers on a legitimate designer timepiece. But what’s more is that they are BBB Accredited.

When shopping for a timepiece online, being accredited by the Better Business Bureau provides customers with a peace of mind that is utterly underrated. BBB issues Reliability Reports on all businesses, whether or not they are BBB accredited.

The Watchery Corp., meanwhile, has been accredited by the Better Business Bureau since June of 2007. And currently they have been rated as an A+.

In case you never went to grade school, we’ll let you know that there is no possible better ranking than an A+.