The expression “timing is everything” as well as “being at the right place at the right time” certainly holds true for Breitling Watches. The brand emerged from a cult-like status as a navigational watch for pilots and aviation aficionados to a highly prominent and popular watch brand in the 1990’s.

Although Breitling an independent, family-owned watchmaker for over for over 132 years, increased its brand marketing during this period, it also benefited from an non-official brand ambassador Jerry Seinfeld, who sported many of the brand’s timepieces on his widely popular TV program Seinfeld during this era.

Millions of viewers tuned in weekly to the highly rated Seinfeld program, which aired from 1989 to 1997 and had a viewership of 73 million viewers on its final episode in 1997. Seinfeld, an avid Breitling fan owns over 50 different models, which he wore throughout the duration of the show.

Today, actor John Travolta, soccer legend David Beckham and hockey player Wayne Gretzky are the current Breitling ambassadors, who appear in the brand’s current display advertisements. Seinfeld can be seen wearing his Breitling collection on syndicated re-runs of his popular show and current online program Comedians In Cars Getting Coffee.

Whether you’re looking a make your first Breitling watch purchase or add another impressive timepiece to your collection, you may want to check out TheWatchery.com this week for Breitling new arrivals for men and women in popular styles from the Navitimer, Transocean, SuperOcean, Chronomat and Galactic collections.

You don’t have to look any further than the Breitling Navitimer Automatic Chronograph for the quintessential Breitling watch choice. This legendary timepiece classic has been the top choice for professional pilots and aviation pros since it debuted more than 63 years ago in 1953

The highly pronounced case in premium grade stainless steel and matching multi-link stainless steel bracelet are highly polished to a lustrous glow. The slide-rule bezel with a handsome coin-edge rim surrounds the blue dial with three sub-dials, luminous sword hands and baton hour markers.

Features include a moon phase window, small-second/date, 30-minute/month and 12-hour/day registers. Additional features include a glare-proof scratch resistant sapphire crystal above the dial and a 42-hour power reserve. Breitling Navitimer Automatic men’s chronograph is 46mm in diameter, 15mm thick and water-resistant to 30 meters or 100 feet.

The Breitling Chronomat 41 Chronograph is another outstanding selection. This precision crafted automatic men’s watch is debonair and urbane in premium grade stainless steel and 18K rose gold. The outstanding 41mm diameter, 16mm thick case is polished stainless steel is presented on the handsome vertical-link bracelet in polished stainless steel with 18K rose gold accent links.

The unidirectional rotating 18K rose gold bezel with raised markers surrounds the Mother-of-Pearl dial with three sub-dials, luminous sword hands and hour markers. Features include an automatic date window at the 4 o’clock hour, small-second, 30-minute and 12-hour countdown timers.

Additional features include an anti-reflective sapphire crystal above the dial, along with a screw-down crown and case back for water-resistance to 300 meters or 1,000 feet. The premium Swiss-made automatic movement inside has a 70-hour power reserve.

The Breitling Transocean Automatic Chronograph is another exemplary selection. This elegant and sporty men’s timepiece makes a striking statement on the wrist in premium grade stainless steel and leather. The contoured round case in polished stainless steel is presented on a handsome black leather strap with contrasting white stitched detail.

The attractive black dial has a tachymeter outer dial, two sub-dials, luminous silver-tone hands and baton hour markers. Features include a date window at the 6 o’clock hour, small-second and 30-minute countdown timers.

Additional features include a scratch resistant sapphire crystal above the dial, along with a locking screw-down crown and case back for water-resistance to 100 meters or 330 feet. Breitling Transocean men’s chronograph is 38mm in diameter and 15mm thick.

The new Breitling Galactic watch for women is sleekly styled and exceptionally stylish. The classic contemporary styling features the round contoured case in premium grade stainless steel, highly polished to a mirror-bright patina. The attractive vertical link bracelet in polished stainless steel and 18K yellow gold add to the striking design.

The 18K yellow gold bezel with raised markers encircles the beige colored dial with a fluted center background, yellow gold-tone luminous hands and hour markers. A window at the 3 o’clock hour reveals the automatic date calendar.

Features include a scratch resistant sapphire crystal above the dial, premium Swiss-made quartz movement inside for precise time-keeping accuracy and a locking screw-down crown and case back for water-resistance to 100 meters or 330 feet. The Breitling Galactic watch is 32mm in diameter and 13mm thick.

Each Breitling watch featured on this page has been awarded official Chronometer certification from the esteemed COSC (Official Swiss Chronometer Test Institute).

Complimentary shipping and returns are included on all domestic watch purchases within the continental United States at TheWatchery.com.

Breitling watch image courtesy of Wiki Commons.