TW Steel Time…

TW Steel timepieces are one of the rising stars in the watch industry. These bold, dynamic oversized wristwatches have been around for less than a decade and are sold throughout the world today in over 100 countries and 5000 retail outlets.

TW Steel Watches started out in 2005 in the Netherlands by a father-and-son team Ton Cobelens and  Jordy Cobelens. Ton was a distributor during the 1980s for Raymond Weil and Maurice Lacroix watches  in the Netherlands and also produced private label wristwatches for KLM and Martinair airlines. Years later, Ton headed an advertising and promotions agency which created campaigns for the Swatch Watch Group.

In 2005, Ton joined with his son Jordy to introduce TW Steel Watches… premium oversized timepieces featuring premium grade stainless steel craftsmanship along with quality Swiss and Japanese movements.TW-CE4001

The brand, which stands “The Watch In Steel,” originally had four models when it debuted in 2005 to worldwide acclaim and popularity.  Today, TW Steel Watches offers over 140 different watch styles for both men and women.

Popular European race car drivers David Coulthard, Mitchell Niemeyer and Dario Franchitti along with entertainer Kelly Rowland are among the TW Steel’s global watch ambassadors. Many of these TW Steel ambassadors also have special limited-edition timepieces named in their honor.

TW Steel watches are highlighted this week at luxury retailer The Watchery. Popular models from the Canteen, Grandeur Tech and CEO Tech collections are featured at special savings up to 81% off the manufacturer’s suggested retail price.

The David Coulthard CEO Tech Chronograph watch, celebrating the 20th Anniversary of Coulhard’s Formula One debut is one of the timepieces showcased in the week-long event.  This outstanding men’s watch has a strapping Tonneau shaped case that is 44mm in diameter and 15mm thick. The case is presented on a striking gray alligator-textured leather strap.

The black ion-plated stainless steel bezel surrounds the black chronograph dial with luminous hands and hour markers. Features include an automatic date calendar, small-second, 30-minute and 24-hour subdials.

Chronograph features quality quartz movement inside and is water-resistant to 100 meters or 330 feet.

Complementary delivery is included on all domestic watch purchases at The Watchery.

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